Coming up with original, eye catching listing descriptions is hard! We can use generative AI to instantly generate a bunch of listings that will serve as inspiration for our final product. In this example we will be working on a listing description for a luxury townhouse in Brooklyn.
In this example we will be using the real estate ad template on the AI writing platform copy.ai. Click the "Create real estate now" button to prefill the template in the project editor. The template will look as follows:
Enter Basic Details
First you will need to gather basic details about your real estate listing for the AI to interweave into the description it generates. In this example we will use the name of the property, location, description of the neighbourhood, amenities, layout, and a few points on why this is a good deal for buyers.
When listing multiple amenities/features of the property separate them with commas. For our townhouse example we will fill in the fields as follows:
After entering the basic facts about the property you can describe the structure of the listing description. The structure provided in the template works quite well so for our townhouse example we will leave it unchanged.
If you choose to customize the structure make sure to explicitly describe what you want to the AI to write in each section. Try experimenting with different structures and find one that suits your style.
Next choose a tone that matches your style of writing. This selection will guide the AI with word choice and phrasing.
After clicking "create content" you will be presented with a list of real estate listings to choose. Here are a couple of descriptions generated for our Brooklyn property:
To make any final edits simply click your favorite generated listing and use the text editor. Generative AI is great for inspiration and overcoming writer's block, however it's not capable of assessing the accuracy of factual information. Make sure to fact check the generated listing for any factual errors.
Now you're ready to simply copy and paste the listing description across your marketing material!